Writing and publishing blog posts

Why write on your portfolio blog?

The blog section of your portfolio site is the place to share your creative process, talk about exhibitions you are in, reflect on finished bodies of work, or simply connect with people who follow your practice. Writing regularly gives search engines more content to index, which helps collectors and curators find your site, and it gives returning visitors a reason to come back.

Creating a new post

Go to Blog in the admin sidebar and click New post. The post editor has a title field at the top and a rich text body below. Write as naturally as you would in any document editor. You can bold, italicize, add headings, include links, and embed images.

Adding images to posts

Click the image icon in the editor toolbar to upload an image inline. Images are hosted on the same CDN as your artwork images, so they load quickly. Keep image sizes reasonable: for a blog post, anything wider than 1200 pixels is usually unnecessary and will just slow down the page.

Setting a featured image

The featured image appears in your blog listing as the thumbnail for the post. To set it, scroll down to the Post settings section and upload or choose from your existing images. A good featured image is horizontal (landscape orientation) and conveys the mood of the post.

Drafts and publishing

New posts start as drafts. You can take as long as you want to write and edit. When you are ready, click Publish. The post goes live immediately on your portfolio blog. You can unpublish it at any time by switching it back to draft status.

Editing a published post

Click the post title in the Blog list to open it in the editor. Make your changes and click Save. The updated content goes live immediately.

Post URLs

Each post gets a URL based on its title: the title is turned into a URL-safe slug. If you change the title after publishing, the old URL redirects to the new one automatically.

Writing about your process

Some of the most engaging blog content from artists is about the process behind the work: what inspired a piece, decisions made along the way, how you resolved a technical challenge. Collectors value this kind of transparency and it deepens the connection to your work. Aim for posts between 200 and 800 words for good readability.